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Marketing Insights from A to Z |
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Marketing Insights from A to Z
Before you the quite last book of the founder of the contemporary school of marketing - Philip kotler, whose output in Russia can be considered world premiere. In it the sum of the entire forty year career of great master was reflected. The author reexamines the basic postulates of the science about the market and proposes 80 concepts of effective innovation marketing, enterprises in the contemporary conditions most important for the success. If you want to acquire the book Of kotlera - you will purchase precisely this, since it gives the best idea about the views of the most authoritative professional in marketing. This publication it is necessary to businessmen, managers of the divisions of marketing, to professional consultants and, of course, to the students of economic VUZ - Institute of Higher Education, by studying and interesting marketing.
Edition: paperback
Pages: 220
Dimensions(B/L/H): 166/235/12 mm
Publisher: Neva
Pub. Date: 2003
ISBN: 5-7654-2780-4
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